Best smartwatches in 2025 from Apple and Android reviewed

If you’re reading this, it means you’re on the lookout for the best smartwatch you can buy. Maybe your trusty Apple Watch has finally reached the end of its life, or perhaps your Android Wear OS timepiece met an unfortunate end after a not-so-graceful tumble off the table (thanks to your mischievous cat, no doubt).

Whatever the reason, smartwatches have come a long way. Whether you’re a fitness fanatic tracking every step, a busy professional managing notifications on the go, or simply someone who loves tech-packed accessories, there’s a perfect smartwatch for you. But with so many models offering different features, it can feel like a lot to sift through. That’s why we’ve curated this guide.

We’ve gathered the top smartwatches on the market right now to help you make your decision easier, whether you’re an iOS or Android user looking for an upgrade or a first-time buyer.

Why you can trust Stuff: Our team of experts rigorously test each product and provide honest, unbiased reviews to help you make informed decisions. For more details, read how we test and rate products.

Quick list: what’s the best smartwatch?

---

The best smartwatches you can buy today:

1. Apple Watch SE

Apple Watch SE specs
Processor	S8 SiP with 64‑bit dual-core processor
Display	Retina display, 368 x 448 pixels (44mm), 324 x 394 pixels (40mm)
Storage	32GB
Connectivity	4G LTE (cellular models), Bluetooth 5.0
Rating	50m waterproof (WR50)
Dimensions	44 x 38 x 10.7mm / 33g (44mm), 40 x 34 x 10.7mm / 28g (40mm) 1.73 x 1.50 x 0.42 inches / 1.16 oz, 1.57 x 1.34 x 0.42 inches / 0.99 oz

The Apple Watch SE might not be the flashiest Apple Watch, but after weeks of wearing it, tracking workouts, and fielding notifications, we still think it’s the best fit for most people. It’s more affordable than the Apple Watch Series 8 or Watch Ultra, yet in everyday use, you’re getting much of the same experience.

You still get the same snappy processor, access to Apple’s full suite of health and fitness tools, and helpful extras like Car Crash Detection. In our testing, it handled everything from HIIT sessions to sleep tracking with the same reliability you’d expect from pricier models.

Yes, there are compromises – no always-on display, no blood oxygen or ECG readings – but in practice, those were easy to live without. If you want a modern Apple Watch that nails the essentials without overspending, this is the one we’d personally choose.

• Read more: Apple Watch SE review

---

2. Google Pixel Watch 2

Google Pixel Watch 2 specs
Processor	Qualcomm Snapdragon Wear W5
Display	1.2in, 450×450 AMOLED
Storage	32GB
Connectivity	Bluetooth 5.0, NFC, Wi-Fi
Rating	5ATM
Dimensions	41x41x12.3mm, 31g (watch body only) 1.61 x 1.61 x 0.48 inches, 1.09 oz

Google’s Pixel Watch 2 is what we’d reach for if you want a pure Android smartwatch – no third-party skins, no bloat, just clean software straight from the source. We’ve worn it daily, tracked workouts, handled notifications, and lived with it on the wrist, and it’s a much-improved follow-up to the original.

The sleek, minimalist design still turns heads, and the updated internals – including a bigger battery and more efficient chip – actually fix the stamina issues we griped about in our Pixel Watch 1 review. Fitbit’s health tracking remains a strong point too, with the app offering clear, useful insights that never felt overwhelming.

It’s not perfect. The chunky bezels are still there, and the single case size won’t suit everyone. But if you want a smartwatch that looks good, runs well, and plays nicely with your Android phone, this is one of the most refined options out there – and we’ve tested plenty.

• Read more: Google Pixel Watch 2 review

---

3. Apple Watch Ultra 2

Apple Watch Ultra specs
Processor	S8 SiP with 64‑bit dual-core processor
Display	Always-on 2000nit retina display, 410 x 502 pixels
Storage	32GB
Connectivity	4G LTE (cellular models), 802.b/g/n Wi-Fi, Bluetooth 5.3, dual-frequency GPS
Rating	100m waterproof (WR100)
Dimensions	49 x 44 x 14.4mm, 61g 1.93 x 1.73 x 0.57 inches, 2.15 oz

Apple fans with deeper pockets, take note – the Apple Watch Ultra isn’t just a flashier Series 8. We’ve worn it through hikes, swims, and daily wear, and it’s easily one of the best smartwatches we tested in 2023. Yes, it’s pricey – but you’re getting more than just a bigger screen and bolder styling.

That extra cash gets you serious upgrades: a beefier battery that lasts noticeably longer than standard models, a rugged titanium case built for adventure, and extra controls like the customisable Action Button, which we found surprisingly useful for workouts and waypoint marking. The dual-frequency GPS is superb too – accurate enough for serious runners or climbers.

Does it dethrone Garmin for hardcore expeditions? Not quite. The battery life, while better than any other Apple Watch, still doesn’t touch the multi-day stamina of something like a Fenix. But for iPhone users who want top-tier fitness smarts without jumping ecosystems, the Ultra walks the walk – and then some.

• Read more: Apple Watch Ultra review

---

4. CMF Watch Pro 2

CMF Watch Pro 2 specs
Processor	Not stated
Display	1.32in 466×466 circular AMOLED
Storage	Not user-accessible
Connectivity	GPS, Bluetooth
Rating	IP68
Dimensions	57x51x19mm, 48g 2.24 x 2.01 x 0.75 inches, 1.69 oz

The CMF Watch Pro 2 proves you don’t need to spend a fortune to get a stylish, capable smartwatch. We’ve had it on our wrists for days at a time, and for just $69/£69, it delivers way more than you’d expect. The circular design looks sharp (especially with those swappable bezels), the AMOLED display pops with colour, and it nails the basics – notifications land reliably, the GPS locks on quickly, and battery life comfortably stretches to a week.

It’s not trying to take on the Apple Watch or a Galaxy model – and that’s fine. It skips flashy extras like an app store or contactless payments, and swimmers will need to look elsewhere due to its limited water resistance. But if you’re just after a no-nonsense smartwatch that handles fitness tracking, tells the time, and doesn’t scream “budget”, this is easily one of the best in its price bracket.

We’ve tested plenty of cut-price wearables that overpromise and underdeliver. This one keeps it simple – and gets it right.

• Read more: CMF Watch Pro 2 review

---

5. Samsung Galaxy Watch 7

Samsung Galaxy Watch 7 specs
Processor	Samsung Exynos W1000
Display	1.3in 432×432 AMOLED (40mm) / 1.5in 480×480 AMOLED (44mm)
Storage	32GB
Connectivity	Bluetooth 5.3, Wi-Fi, NFC, GPS (4 bands), LTE
Rating	IP68, 5ATM
Dimensions	41x41x9.7mm, 28.8g (40mm) / 45x45x9.7mm, 33.8g (44mm) 1.61 x 1.61 x 0.38 inches / 1.02 oz, 1.77 x 1.77 x 0.38 inches / 1.19 oz

The Samsung Galaxy Watch7 is a continuation of the brand’s WearOS dominance, maintaining its lead with a faster Exynos W1000 chipset, more efficient performance, and double the onboard storage at 32GB. Though the design hasn’t dramatically changed, the tweaks, such as new strap colours and subtle details, are appreciated. We also welcome the inclusion of dual-frequency GPS, positioning it closer to dedicated sports watches in terms of accuracy.

The AMOLED display remains bright and sharp, and the 44mm model is our pick for its better battery life and overall fit. However, the watch still needs recharging every two days—something that hasn’t improved much from the previous generation, despite the more efficient CPU.

Samsung has stepped up with health and fitness tracking, offering more accurate readings thanks to upgraded bio-sensors. The watch also introduces a new Energy Score, though it feels more basic compared to Garmin’s Body Battery.

At under US$300/£300 for the base model, the Galaxy Watch7 offers great value and stays ahead of the competition like the Google Pixel Watch 3 and Apple Watch Series 9. For Android users, it’s simply the best all-rounder smartwatch, even if battery life remains a minor sticking point.

• Read more: Samsung Galaxy Watch 7 review

---

6. Samsung Galaxy Watch Ultra

Samsung Galaxy Watch Ultra specs
Processor	Samsung Exynos W1000
Display	1.5in, 480×480 AMOLED
Storage	32GB
Connectivity	Bluetooth 5.3, Wi-Fi, NFC, GPS (4 bands), LTE
Rating	IP68, 5ATM
Dimensions	48x48x12.1mm, 60.5g 1.89 x 1.89 x 0.48 inches / 2.13 oz

The Samsung Galaxy Watch Ultra is a rugged smartwatch designed for adventurers and athletes, seamlessly blending WearOS smarts with extreme sports capability. Its 47mm titanium case makes it tough and weather-resistant, although it’s bulkier than previous Galaxy Watches. We love its bold design, complete with a sharp AMOLED screen, bright 3000 nits display, and durability for outdoor use. However, it only offers a two-day battery life, which feels a bit short, especially compared to Garmin’s sport watches.

While the watch excels in fitness tracking, offering accurate heart rate monitoring, dual-frequency GPS, and a multi-sports mode for triathletes, it lags in handling watersports—Apple’s Watch Ultra has the edge there. Its design, square case but circular screen, is eye-catching, although we aren’t thrilled about Samsung’s proprietary lugs limiting band options.

With WearOS 5, performance is smooth and responsive, and although it shares many features with the Galaxy Watch7, the Ultra justifies its price with a more rugged, premium feel. For Android users looking for a robust, statement-making watch, this is a strong contender, even if it falls short in battery life and watersport compatibility. Overall, it’s a powerhouse that competes confidently with Garmin and Apple, but with its own flair.

• Read more: Samsung Galaxy Watch Ultra review

---

7. Apple Watch Series 10

Apple Watch Series 10 specs
Processor	Apple S10
Display	42mm / 46mm, 446×374 / 496×416 OLED
Storage	64GB
Connectivity	Wi-Fi, Bluetooth 5.3, UWB, 4G (not GPS-only model)
Rating	IP6X, 50m
Dimensions	29/35g (aluminium), 34/42g (titanium) 1.02/1.23 oz (aluminium), 1.20/1.48 oz (titanium)

The Apple Watch Series 10 offers an elegantly slim redesign and improved charging speeds, a fitting upgrade to mark the line’s decade milestone. Apple has reshaped the watch to be thinner, with a slightly larger display, which, together with more rounded corners, creates a notably refined, comfortable fit. It’s a satisfying refinement, especially for anyone with an older Series 6 or prior model, where the difference feels night and day.

However, the Series 10’s battery life – or lack thereof – is a sticking point. Despite the newer design, Apple has kept the familiar 18-hour lifespan, meaning daily charging remains essential. Those of us used to the long-lasting Ultra models may find it a challenge, especially as this constraint limits sleep tracking for most users. Faster charging is a welcome improvement; with a 15-minute top-up lasting a full workday, there’s more flexibility, though it doesn’t entirely offset the limitations.

On the health and fitness front, new additions like sleep apnea tracking and the Vitals app expand Apple’s impressive health suite, pushing the device further into serious health monitoring territory. For all its style, the Series 10 maintains robust functionality, from new workout features to a refined watchOS with added tools like Double Tap for smoother app interactions. Ultimately, while not revolutionary, the Series 10 cements its place as a leader in smartwatches – though if battery life is a must, the Ultra is still the watch to beat.

• Read more: Apple Watch Series 10 review

---

8. Huawei Watch GT 4

Huawei Watch GT 4 specs
Processor	Undisclosed
Display	1.43in, 466×466 OLED
Storage	Undisclosed
Connectivity	GPS, Bluetooth, NFC (country-dependent)
Rating	5ATM, IP68
Dimensions	46x46x10.9mm, 48g (excluding strap) 1.81 x 1.81 x 0.43 inches / 1.69 oz

If design and materials quality matter most when it comes to your wristwear, it’s hard to dislike the Huawei Watch GT 4. It’s a fantastic-looking smartwatch that makes similarly-priced rivals look positively toy-like in comparison. Battery life remains superb and the screen is a stunner.

Our usual software hang-ups, unfortunately, remain: installing the companion app is fiddly, third-party software support is super-limited, and most buyers will miss out on features found in competing watches like voice assistants and contactless payments. And as much as we think it’s better looking than any Apple Watch, it’s not going to convince any iPhone owners to make the switch.

Treat it as a fitness watch with a bunch of bonus smart features, though, and the Watch GT 4 makes a lot more sense. Huawei Health is detailed enough for both casual exercise and serious workouts, and does daily health tracking very well indeed. For many that – and the sublime styling – will be enough to overlook its issues.

• Read more: Huawei Watch GT 4 review

---

9. OnePlus Watch 3

OnePlus Watch 3 specs
Processor	Snapdragon W5 + BES2800BP
Display	1.5in 466×466 LTPO AMOLED
Storage	32GB
Connectivity	Wi-Fi, Bluetooth, NFC, GPS
Rating	IP68, MIL-STD-810H, 5ATM
Dimensions	47x48x11.75mm / 81g 1.85 x 1.89 x 0.46 in / 2.86 oz

The OnePlus Watch 3 is a smarter, sleeker follow-up to one of the best surprises in Wear OS. It keeps everything we liked about the Watch 2 and smooths out the rough edges. You get a classier design with a titanium bezel, a brighter and bigger OLED screen with sapphire glass, plus a rotating crown that finally does something useful. It looks and feels like a proper watch, not a techy slab.

We wore it non-stop for over two weeks – tracking workouts, sleep, walks through central London, and even a swim or two. Battery life regularly hit five days, or three with the always-on display on. That alone makes it the new Wear OS endurance champ. Health tracking is more advanced too, with ECG, wrist temperature, and a new 60-second health check (rolling out via update). Accuracy was solid across the board, though not quite Garmin-level for pro training.

Some health features are region-dependent, and there’s still no LTE or smaller case option. But at £319 / $330, it undercuts rivals like the Pixel Watch 3 while often outpacing them. For Android users, this is the smartwatch to beat – a confident, refined all-rounder that shows just how far OnePlus has come.

• Read more: OnePlus Watch 3 review

---

How to choose the best smartwatch for you

If you’re struggling to choose the right smartwatch, fear not – Stuff’s wearable experts are here to help you make the right decision.

First and foremost, when it comes to pairing a smartwatch with your phone, it’s crucial to consider both the ecosystem and your personal needs. If you own an iPhone, choosing the perfect smartwatch is easy – it’s an Apple Watch. Apple Watches seamlessly integrate with the iOS ecosystem, offering unmatched compatibility with iMessage, Apple Pay, and other native iOS features. The Series 8, Ultra, and SE models cater to different budgets, but the experience remains largely consistent: smooth performance, reliable health tracking, and a polished design. The key trade-off is that Apple Watches aren’t compatible with Android phones, so if you’re on a Google-powered device, look elsewhere.

For Android users, the playing field is a bit wider, with several smartwatches to choose from, most notably those powered by Google’s Wear OS. The likes of Samsung, Google, and even luxury brands like TAG Heuer use this operating system, so you’re spoiled for choice when it comes to design and functionality. Wear OS offers an intuitive interface, Google Assistant integration, and access to a wide array of apps. However, many features, such as Samsung’s exclusive Galaxy-specific capabilities (like Samsung Pay and advanced health tracking features), will be locked behind Samsung phones, so it’s important to double-check compatibility if you’re eyeing a non-Samsung device.

Not a fan of Wear OS? Consider smartwatches from Garmin, Huawei, or Fitbit. Each of these brands uses its own operating systems, prioritising fitness and performance tracking over flashy apps. Garmin, for example, is a clear choice for serious athletes and those interested in multisport tracking, while Fitbit is excellent for sleep and activity monitoring. Garmin watches also tend to have superior battery life compared to most Wear OS models, which can be a deciding factor if you’re into long outdoor sessions.

When choosing a smartwatch, it’s important to focus on the specifications that matter for day-to-day use. Display quality is crucial, especially if you’re often outside in bright sunlight. Whether you’re checking messages or tracking your run, a crisp, bright display makes a big difference in usability.

While battery life is a consideration with all wearables, it’s essential to think about your usage patterns. No smartwatch has infinite battery life, but some models are better equipped for long excursions. For example, the Apple Watch Ultra or Garmin watches offer better battery life for extended outdoor activities, while most Wear OS watches will require daily charging. If you want a device that can last days between charges, a fitness tracker might be a better choice, as they offer fewer features but much longer battery life.

Another factor that separates smartwatches is their health tracking capabilities. More advanced models now come with ECG functionality, blood oxygen monitoring, and even sleep apnea detection. While these are nice-to-have features, they aren’t all created equal. For example, Apple Watches provide accurate ECG readings, while the Google Pixel Watch 2, powered by Fitbit, excels in fitness tracking but lacks some of the advanced health monitoring features found in high-end Apple Watches or specialised devices like the Oura Ring. It’s important to test these features in real-world scenarios – such as during workouts, while tracking sleep, or while using GPS – because not all watches perform equally well in all these areas.

Water resistance is another consideration, especially if you plan on swimming or participating in water sports. The Apple Watch Ultra, for example, is built for extreme conditions and can withstand deep water dives. In contrast, the CMF Watch Pro 2 offers basic splash resistance, meaning it’s suitable for casual fitness use but not ideal for swimming or intense outdoor activities. Durability is also a key factor, with rugged models like the Ultra being ideal for more demanding outdoor sports, while less expensive models may not offer the same level of protection.

Many budget models like the CMF Watch Pro 2 lack access to an app store, which can limit your ability to expand the watch’s functionality. This might not be a problem for users who just want a basic smartwatch for fitness tracking, but it’s something to consider if you’re looking for more versatility.

It’s also important to be aware of certain drawbacks that could be deal-breakers for some users. For example, while many smartwatches offer advanced features like ECG or blood oxygen tracking, these features are only available in higher-end models, and not all devices perform these tasks with the same level of accuracy. Additionally, some smartwatches lack contactless payment options or have limited app stores, which can be frustrating if you’re used to the flexibility offered by other devices.

Band compatibility is another concern for some models, with some watches using proprietary bands that can’t be swapped with third-party options. And while most smartwatches offer Bluetooth connectivity, some models also feature 4G LTE, allowing you to make calls and send messages without needing your phone nearby. However, this comes with an additional cost for the data plan, so it’s important to assess whether it’s worth it for your needs.

At the end of the day, choosing the right smartwatch is all about knowing what works best for your lifestyle and how you intend to use it. If you’re after a device that seamlessly integrates into your iOS or Android ecosystem and provides comprehensive health tracking, the Apple Watch and Wear OS devices are strong choices. But if you’re focused on sports performance or long battery life, options from Garmin, Huawei, and Fitbit might be a better fit.

Finally, if you’re buying a smartwatch for your child, read Stuff’s guide to the best smartwatch for kids.

Apple Watch vs Android WearOS: which is the better smartwatch platform?

Need help deciding which smartwatch platform to go for? The answer is pretty simple. If you have an iPhone you’ll prefer the Apple Watch for its seamless integration with the Apple ecosystem, while Android users have to opt for WearOS (as the Apple Watch doesn’t work with Android phones).

When paired with the iPhone, the Apple Watch offers a highly polished user experience, superior build quality, and a wide range of health and fitness features. Regular software updates and extensive third-party app support further enhance its appeal.

On the other hand, WearOS, Google’s smartwatch platform, provides more flexibility and variety, catering to a broader range of devices from multiple manufacturers like Samsung and TAG Heuer. This diversity allows users to choose from various styles and price points. WearOS integrates well with Android devices, offering features like Google Assistant and Google Pay, and supports both Android and iOS.

Upcoming smartwatch trends

The smartwatch market has seemed relatively stagnant in recent years, with few groundbreaking advancements making a lasting impact.

One key upcoming trend is the continued integration of health and fitness tracking. Expect to see more advanced sensors for monitoring heart health, stress levels, and even blood glucose levels, catering to users with specific health concerns. Additionally, sleep tracking will become even more precise, with devices offering deeper insights into sleep apnea and overall sleep quality.

Another trend is the rise of longer battery life, especially with wearables designed for athletes and outdoor enthusiasts. Solar-powered charging and more efficient batteries will allow smartwatches to last days on a single charge, which will be a game-changer for adventure-focused users.