Could transparency become the new watchword in the mobile market? The LG Crystal phone featured a transparent keypad, and now we have the Xperia Pureness (formerly the 'KiKi'), which features a transparent screen. Relatively little is known about this handset, which has an estimated release date of November.
This phone is not attempting to rival it's highly specd brother the Xperia X2, but rather return to the good old days of phones, where functions were limited and form was everything. This device has no smartphone aspirations, as it would rather embody the aesthetic concepts of the brand- and yes, words like 'purity' and 'calmness' have been bandied around. These fall under the new make.believe ethos Ericsson are involved in.
First impressions of the phone are that it's light and slim, and the candybar design is very familiar. The keypad lights dim after a short period, and we'te told there's no internal memory in the phone. I was a little dubious about how easy it would be to navigate around the screen, but a D-pad style button lets you scroll up and down and it's surprisingly bright. Text is easy to read, and though it may take some getting used to, the phone follows the familiar Sony Ericsson interface, albeit with more limited options.
Pricing isn't confirmed yet, but we'd surmise that it won't be cheap, due to the nature of the materials and the R&D time involved in creating this.
Sony Ericsson, November
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