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Toshiba gets high with its space chair

The Toshiba team has found a novel way to clear some space in their living room. Instead of taking their tired old furniture to the dump or throwing it to the freecycle.org wolves, they take it out into the desert, tie it to a giant balloon, then send it to the edge of space along with a bevy of Toshiba's hi-def cameras.

While watching their three piece suite float away they thought, "Hey! Why don't we use that footage in our latest ad?!". And so they did. Or at least that's how I assume it happened.

Check out the videos below for the ad itself, and for an alternative explanation of how it came about.

The high altitude footage is amazing and made me want to be sitting in that chair... until I saw the last bit...

Published 17 November 2009 16:59 by Julian Whitehorn

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