The new Apple TV goes on sale next Monday, 26 October

UPDATE: It seems Apple will stick to its word on this one: despite a recent report claiming that the new Apple TV won’t actually release until November (see below), Tim Cook just revealed that it will start shipping next week.

That news just came during an on-stage interview at the Wall Street Journal’s WSJDLive event, with Cook saying that the set-top box will go on sale online on Monday, 26 October and begin shipping out by the end of the week. It may not actually reach buyers until November, and it’s not clear whether the box will be sold in Apple Stores next week – but it’s nice to have a date to look forward to now.

[Source: The Verge]

ORIGINAL STORY (8/10/15): When Apple announced its brand new Apple TV set-top box last month, the company pegged late October for the release. Unfortunately, a new report claims it’ll arrive a little later than expected.

Andrew Hayward Freelance Writer

About

Andrew writes features, news stories, reviews, and other pieces, often when the UK home team is off-duty or asleep. I'm based in Chicago with my lovely wife, amazing son, and silly cats, and my writing about games, gadgets, esports, apps, and plenty more has appeared in more than 75 publications since 2006.

Areas of expertise

Video games, gadgets, apps, smart home