Amazon Alexa’s next-gen AI is set to arrive next week, and I couldn’t be more excited

Amazon’s Echo and Alexa devices have been household staples since they first hit the market in 2014, kickstarting the smart speaker revolution. At a time when the idea of talking to a device felt futuristic, Amazon’s Alexa made it feel natural, even fun. From turning off the lights to setting timers for pasta, Alexa quickly became a virtual assistant many (including myself) couldn’t live without.

Fast forward to today, and it seems Amazon is ready to push Alexa’s capabilities even further. Next week, the company is expected to roll out its next-generation AI for Alexa, and the buzz is that it could bring ChatGPT-like intelligence to Echo speakers. Yes, that means Alexa could soon feel less like a simple voice assistant and more like a fully-fledged conversational AI.

The event will take place in New York on February 26 and Stuff will be in attendance.

While Alexa has always been handy for everyday tasks, it’s no secret that its capabilities have started to feel a little basic compared to the explosion of generative AI tools we’ve seen in the last year. OpenAI’s ChatGPT set a new bar for conversational AI, with Google’s Gemini and Microsoft’s Copilot following suit. Now, Amazon seems ready to join the race, bringing deeper, more dynamic conversations and intelligent responses to Alexa-powered devices.

The new AI upgrade is expected to allow Alexa to handle more complex queries, provide context-aware responses, and even engage in more natural, flowing conversations. Imagine asking Alexa for dinner suggestions, and instead of a quick recipe list, you get a thoughtful back-and-forth about what ingredients you have, dietary preferences, and even wine pairings. It’s the kind of interaction we’ve come to expect from AI chatbots but haven’t yet fully experienced from a smart speaker.

This next-gen Alexa could also integrate more seamlessly with your smart home, learning routines and anticipating needs before you even voice them. Whether it’s adjusting your thermostat based on the weather forecast or reminding you to water your plants because it hasn’t rained in days, Alexa’s upgrade could make smart homes feel even smarter.

It’s been reported that Amazon is considering charging between $5 / £5 and $10 / £10 per month for the service, while keeping the original version of Alexa free.

As someone who has seen Alexa grow from a simple voice in a speaker to a key part of daily life, I can’t wait to see how this AI transformation unfolds. If Amazon delivers on the promise, we might just be entering a new era of smart home technology – and it all starts next week.

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Spencer Hart Buying Guide Editor

About

As Buying Guide Editor, Spencer is responsible for all e-commerce content on Stuff, overseeing buying guides as well as covering deals and new product launches. Spencer has been writing about consumer tech for over eight years. He has worked on some of the biggest publications in the UK, where he covered everything from the emergence of smartwatches to the arrival of self-driving cars. During this time, Spencer has become a seasoned traveller, racking up air miles while travelling around the world reviewing cars, attending product launches, and covering every trade show known to man, from Baselworld and Geneva Motor Show to CES and MWC. While tech remains one of his biggest passions, Spencer also enjoys getting hands-on with the latest luxury watches, trying out new grooming kit, and road-testing all kinds of vehicles, from electric scooters to supercars.

Areas of expertise

Watches, travel, grooming, transport, tech