Here’s how Apple shot its latest event on an iPhone
The Scary Fast event was shot on an iPhone 15 Pro Max.
Apple’s most recent event was the Halloween-themed Scary Fast shebang. The midnight (at least on these shores) launch saw new top MacBook Pros and a revisited iMac hit the shelves, debuting the M3 series of chips. But perhaps one of the most interesting titbits from the event is how it was shot. Apple filmed the whole thing using an iPhone.
Yep, you heard right. The entire Scary Fast Apple event was shot using an iPhone 15 Pro Max. At the end of the event, a card read that the keynote video was “shot on iPhone and edited on Mac”. All the presenters, locations, and even the drone shots were filmed using this year’s top smartphone from the Cupertino-based company.
Apple’s Scary Fast event saw new Macs hit the scene. The brand showed off the M3 series of chips, the latest in the line-up. Alongside the standard model, there are Pro and Max specs up for grabs – up to 80% faster than the M1 counterparts. These new chips arrived in new 14-inch and 16-inch MacBook Pros, with a fitting Space Back colour, and a revamped 24-inch iMac.
How did Apple shoot the event on an iPhone?
It turns out we can answer this question exactly. Apple released a behind-the-scenes video showing exactly how the team filmed the Scary Fast event.
Of course, Apple used additional filming equipment, such as dollies and drones. There were professional lighting rigs and oodles of extra professional recording equipment on the ground. This is nothing new of course, every “Shot on iPhone” campaign had extra equipment involved. The iPhone is still the star of the show, at the end of the day. It has the image sensors. It’s actually filming the footage. With professional equipment, the iPhone just gets to shine that little bit brighter.
Naysayers say the equipment is cheating. But using a smartphone to film a production-quality event is undeniably impressive – extra help or not. While you might struggle to film a similar production by yourself, it shows just what Apple’s latest iPhone hardware is capable of. The pre-recorded event looked just as good as always, and the Halloween-theme, effects, and jokes were a warm touch.
Connor Jewiss
