Yahoo introduces App Search tab

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Yahoo has simplified the process of finding Android and iOS apps by adding a bespoke App Search tab to its UK search engine. The new portal presents app browsers with a selection of the most popular apps, whilst those who are hunting for a specific app can delve in to the usual categories including games, entertainment and social networking.

Having pored through hundreds of thousands of apps in the Android Market or iTunes to find the desired item, the search engine offers the prospective buyer three download options: use your phone’s QR code reader to scan the code; redirect to the app store or enter your mobile number in order to receive a link.

The benefit for the user of Yahoo’s App Search is speedy access to the app store shopfronts, a bit like finding the booze at the front of Tesco’s alongside the fruit, rather than having to traipse through the shop. For Yahoo it means you’re less likely to wander off down the virtual high street.

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.