Google is getting smarter with semantic search

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Google is introducing semantic searches later this year, in a bid to claw back precious data being collected by social networking sites like Facebook.

The idea is that Google will not only provide results on what you type, but will go away and find more information from the Google database and – if that’s lacking – to intelligently bring data from websites to show you in the search engine.

The plan is to keep you on the Google site for longer without needing to leave – and of course spend more time with Google’s ads in your face.

With the news that 51 percent of online traffic is now non-human, Google’s just made the internet feel even scarier, and a little smaller. But a lot cleverer.

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Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website. Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.