The Samsung Galaxy S25 series is here, though you’ll be hard-pressed to tell the difference
Samsung's latest range of phones isn't a great deal different from the S24 series. Roll on 2026?
Samsung has officially launched the Galaxy S25 series of smartphones, but with limited new features, it feels very much like this is an in-between year for the Galaxy series.
Once again, there are three new phones, the range-topping Galaxy S25 Ultra and standard Galaxy S25, plus a super-sized version of the Galaxy S25 in the form of the S25+. All are based around Qualcomm’s Snapdragon 8 Elite platform, with 12GB of memory as standard, but while there are minor hardware changes elsewhere – such as more rounded corners – much else is the same or similar to the S24 models. You can read more about all the handsets in our coverage below.
Having launched Galaxy AI last year, Samsung is pitching the S25 as introducing more natural interactions with AI, a “true AI companion” in Samsung’s words. There are improvements to Google’s Circle to Search for quicker interaction with things like on-screen phone numbers and email addresses, easy follow-up actions without having to switch apps and improved natural language interactions. Now brief is a daily interactive screen that shows you timely info, such as boarding passes and smart home alerts.
The Galaxy S25 series is now available for pre-order ahead of the full release date of 7 February.
Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey.
Galaxy S25 and Galaxy S25+ is available in Silver Shadow, Navy, Icy blue and Mint. All of the phones will have exclusive colours available from Samsung’s web store.
All of our Galaxy S25 coverage
Hands on Samsung Galaxy S25 review: an iterative update on a brilliant formula
With hardly any major upgrades over last year’s model, the Galaxy S25 seems to be relying on upgraders from older generations
Hands on Samsung Galaxy S25 Ultra review: improving on perfection is hard
The S25 Ultra may not be a ground-up rework, but I found it still has a huge amount to offer
Samsung Galaxy S25 Ultra vs Google Pixel 9 Pro XL: which is best?
Does Samsung take the lead this year – or has Google got the edge?
Samsung Galaxy S25 vs Google Pixel 9: which is best?
Two mainstream Android heroes face off, but which is best, the Samsung Galaxy S25 or Google Pixel 9?
Samsung Galaxy S25 vs OnePlus 13: which is best?
Two flagship phones enter, only one leaves the winner, will it be the Samsung Galaxy S25 or OnePlus 13?
Samsung Galaxy S25 vs Galaxy S24: what’s the difference?
Wondering whether this year’s Galaxy is worth the upgrade?
Samsung Galaxy S25 Ultra vs Galaxy S24 Ultra: what’s the difference?
This year’s Galaxy flagship goes head to head with last year’s
Dan Grabham
Editor-in-Chief 
