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Home / News / This Black Friday offer is so good, I’m buying a 55in 4K TV that I don’t need

This Black Friday offer is so good, I’m buying a 55in 4K TV that I don’t need

It's a classic Amazon deal trap, but the price is so good I can't miss it

Amazon Fire TV
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Conventional savings event wisdom is that you shouldn’t get sucked in by the deals. You should only buy things that you actually want and need. It’s the first thing I usually tell people when they ask me whether buying something on Black Friday is worth it. Well, I’m about to break this rule on a top TV deal…

You see, Amazon has discounted its 55in 4K smart Fire TV from £550 to £350 – that’s a pretty tidy saving of 36%! You end up saving £200 on an already excellently priced television. Over on Amazon US, the same telly is discounted by an almost identical 35%. It’s down to $340 from a regular retail price of $520.

That’s a lot of screen size for not very much money. The price is so good that it’s persuaded me to buy one, even though I don’t need a new TV. I figure it can go into the spare bedroom, or maybe my office.

The Amazon Fire TV 4 Series is a 4K LCD TV which supports HDR 10 and HLG HDR, as well as Dolby Digital Plus audio. It comes with Fire TV baked in, which means you can open apps, games and streaming services without needing to plug in an extra dongle. Of course, the 4 Series TV also has Alexa smarts with an Alexa voice remote included.

Is this a good deal?

Do you really need to ask whether this is a good deal or not? You’re getting a £550 55-inch 4K TV for £200 off! That’s an unbelievable deal. Amazon’s previous cheapest price was £400 on Prime Day earlier year. While this deal doesn’t blow that one out of the water, it gets pretty close.

To put things into perspective, the 43-inch model is currently priced at £230 on Amazon UK or $230 on Amazon US. And the 32in 2-Series model is £170 on Amazon UK or just $100 on Amazon US – the retailer is practically giving these TVs away.

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About

Connor is a writer for Stuff, working across the magazine and the Stuff.tv website. He has been writing for around seven years now, with writing across the web and in print too. Connor has experience on most major platforms, though does hold a place in his heart for macOS, iOS/iPadOS, electric vehicles, and smartphone tech. Just like everyone else around here, he’s a fan of gadgets of all sorts! Aside from writing, Connor is involved in the startup scene. This exciting involvement puts him at the front of new and exciting tech, always on the lookout for innovating products.

Areas of expertise

Mobile, macOS, EVs, smart home